Building a Lifestyle Hub
INTERSECT BY LEXUS is a sensorial experience, reflecting the brand’s design and environment ethos. Neither dealership nor traditional retail space, guests may engage with Lexus without getting behind a steering wheel. It offers guests a sense of Lexus, and the lifestyles it embodies. TAD designed an interactive table and LED wall for the project.
Location
New York
Scope
16,500 ft²
Architect
Wonderwall
TAD Domain
Studio
