Technology Architecture Design

NEWS - dynamic slides

270 Park Avenue marked an important evolution in our decade-long work with JPMorgan Chase. The project challenged us to think beyond a list of products and focus instead on the behaviors and outcomes each space should support. Our latest case study explores that evolution, from technology standards to experience standards.

About 1

about

About - Domain

Domains

We work within focused domains, each tailored to match the client’s scale and vision.

Studio

Enterprise

Labs

Our Studio designs bespoke projects by stepping back and asking, what do you hope to achieve? Whether the answer be building branding or breaking barriers, we translate the goal into digital-architectural integrations. Drawing from à la carte services, we conceptualize and engineer creative solutions.

Our Enterprise domain builds partnerships with on-going, multi-site clients. We help manage international portfolios that balance global standards with site-specific flexibility. As we guide projects from initial visioning to long-term monitoring, we ensure each step is actionable and measurable.

Our Lab is a unique in-house Research & Development hub. It is both TAD’s nuts-and-bolts workshop for prototyping new ideas, as well as a sandbox for verifying existing products. By first testing technologies in the Lab, we help clients minimize risk before investing in the final deployment.

About - Practice test

Practices

We are strategists, designers, engineers, and project managers who represent the best of our respective fields.

Strategy Consultants

Project Managers

Physical Designers

Visual Designers

System Engineers

Our Strategy Consultants embed themselves into an organization to understand the client’s unique challenges, users, systems, and workflows. We advise short and long-term strategies that are contextualized, actionable, and measurable.

Our Project Managers oversee projects from inception to conclusion, guiding TAD’s team and contractors to deliver their best work. We follow best management practices to remain efficient, consistent, and transparent.

Our Physical Designers merge technology and the built environment into a fluid experience both on and off the screen. We balance visual impact, usability, and maintenance to ensure our designs stay relevant and engaging.

Our Visual Designers interpret the client’s values and needs into an impactful visual narration. Through firsthand and market research we create visual media and motion graphics that strategically express the storyline.

Our System Engineers integrate digital infrastructures at all scales, scopes, and levels of complexity. With disciplined attention-to-detail, we build a frictionless ecosystem from AV, IT, hardware, and software components.

About - Services

Services

We blend our individual practices together to deliver services that are holistic and creative yet focused and tactical.

Strategy Service

AV Design

Media

DXD

TAD.monitor

Project Management Service

We create a comprehensive, actionable strategy that incorporates visioning, benchmarking, design standards, and integrative workplace initiatives.

We devise comprehensive digital strategies by drawing from industry trends, stakeholder workshops, and our own subject matter experts. Our consultation includes visioning, benchmarking, design standards, and integrative workplace initiatives—each with a phased, actionable roadmap.

We engineer digital solutions of all sizes, from conference rooms to multi-site ecosystems, each of which prioritizes user experience, interoperability, and scalability.

We engineer digital solutions that prioritize user experience. Whether designing a conference room, auditorium, command center, or studio, our guiding principle is ease-of-use. We layer resource management and other distributed systems to further connect this digital ecosystem. When the design bridges several locations, we develop a ‘kit of parts’ and other scalable tools.

We craft visual stories that inform, delight, and guide users. We interpret the brand's vision and values into graphics, motion graphics, style guides, and UI kits.

We craft visual narratives that inform, delight, and guide users across digital touchpoints. Our process begins by interpreting the client’s brand, values, and vision into a strategic story. We visualize this story by creating or curating graphic designs, motion graphics, style guides, and user-interface kits, which may be maintained through content management software.

The entire TAD team collaborates to unite the branding, architecture, technology, media, and software into a curated, multi-sensory digital experience.

TAD’s Digital Experience Design is a rich collaboration between our Strategy, Physical, Systems, and Visual practices. Together we integrate the client’s mission, branding, architectural form, visualization, technology system, and software into a singular vision. The result encompasses users in a sweeping multi-sensory experience.

TAD.monitor is a tailored approach to device monitoring that prioritizes the human experience.

TAD.monitor is our own monitoring platform that unites AV, IT, and Facility departments into a single screen. TAD.monitor gathers data from systems and sensors regardless of their manufacturer and location. Through data synthesis, TAD.monitor generates historic, real-time, and predictive reports on usage and performance. It provides two-way communication to simplify remote troubleshooting.

We bring technical expertise to any project by bridging AEC processes including planning, facilities, network security, and AV.

We bring technical expertise to any project by bridging AEC processes including planning, facilities, network security, and AV. Our knowledge spans the gaps between technology, architecture, and design, allowing us to coordinate multiple vendors to make the complexity and the intricacy of technical design more immediate and approachable.

About - Process 1 -updated 2026

Process

TAD's process balances exploration and efficiency. As we integrate inputs across disciplines and stakeholders, we remain focused on results. We reiterate our process to help ongoing clients stay ahead.

Discover

Analyze Brand
Establish Goals
Identify Users
Create Vision

Define

Benchmark
Map Workflow
Devise UX
Make Drawings

Develop

Produce Assets
Select Platform
Gauge Products
Construct

Deploy

Supervise Install
Conduct QA
Optimize
Train Users

Strategy

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PM Service

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Labs

HIT

AV Design

Media

HIT

DXD

Labs

AV Design

Media

DXD

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PM Service

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HIT

AV Design

Media

DXD

TAD.Monitor

HIT

AV Design

PM Service

Media

DXD

TAD.Monitor

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PM Service

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DXD

TAD.Monitor

TAD.Build

PM Service

DXD

TAD.Monitor

TAD.Build

PM Service

Work 1

work

see our projects

People 1

people

People - roles-test

Roles

We work within clear project roles to exchange expertise, manage workflows, and maintain open communication.

CORE TEAM

SUPPORT

PRINCIPAL
IN CHARGE

PAL

ENGAGE
WITH
CLIENT

SME

ENGAGE
WITH
PROJECT
TEAM

DA & SE

Tap on the blocks to reveal details

Mouse over the blocks to reveal details.

Principal-in-Charge (PIC)

PICs act as points of connection linking the client and TAD’s team together. They are both client champions and subject matter experts, who guarantee the project realizes its fullest vision.

Principal-in-Charge (PIC)

PICs act as points of connection linking the client and TAD’s team together. They are client champions, whose supervision guarantees the project’s budget, schedule, and quality. Subject matter experts themselves, PICs reach beyond their fields to additional TAD SMEs to deliver a comprehensive design.

Principal-in-Charge (PIC)

Principal-at-Large (PAL)

PALs provide overarching design guidance and client support, helping to set the initial vision then advising throughout the project's development.

Principal-at-Large (PAL)

PALs provide overarching design guidance and client support. As TAD’s own strategic leaders, PALs are positioned to understand the client’s business drivers and goals. With this as their objective, PALs set the vision and direction at the project’s initial exploratory stage and remain on hand as advisors throughout the project’s development.

Principal-at-Large (PAL)

Project Manager (PM)

PMs orchestrate complex projects by coordinating cross-disciplinary team members. Through forecasting and workflow management, PMs keep projects on time and within budget.

Project Manager (PM)

PMs apply best industry practices to orchestrate complex multi-phased projects. They manage internal day-to-day operations through forecasting, scheduling, and workflow management. They coordinate team members to maintain a culture of cross-disciplinary collaboration. Thanks to their proactive oversight and quality assurance, TAD’s projects are executed on time and within budget.

Project Manager (PM)

Subject Matter Expert (SME)

SMEs are demonstrated thought leaders who remain on the cutting-edge. They bring innovative insights, pioneering technologies, and quality assurance to our advanced projects.

Subject Matter Expert (SME)

SMEs are demonstrated thought leaders in fields such as audiovisual to architecture to engineering to visual design. SMEs remain on the cutting-edge by actively engaged in industry networks and publications. They bring innovative insights, pioneering technologies, and quality assurance to TAD’s most advanced projects.

Subject Matter Expert (SME)

Design Agent (DA) and System Engineer (SE)

DAs develop streamlined physical or visual designs that are tailored to the project’s goals. SEs engineer designs for advanced spaces by coordinating AV, IT, and other technical elements.

Design Agent (DA) and System Engineer (SE)

DAs develop streamlined physical or visual designs that are tailored to the project’s goals. SEs engineer designs for advanced spaces by coordinating AV, IT, and other technical elements.

Design Agent (DA) and System Engineer (SE)

DAs deliver design services within the physical, systems or visual fields. DAs ideate designs that are tailored the project’s specific goals and constraints. They refine these ideas to sensitively respond to feedback throughout the design process. Their final documents are clear and consistent, with a focus on streamlining deployment and usage. SEs develop designs for advanced spaces including conferencing rooms, auditoriums and broadcast facilities. With an understanding of architecture, acoustics, and other design elements, SEs are well prepared to coordinate AV systems and IT requirements.