The Lab is Expanding

Demonstrating our commitment to innovation

Katie Kruppenbacher

May 31, 2024

Along with our upcoming relocation, comes a noteworthy expansion. At TAD’s new office our in-house research and design hub, The Lab, will be a hallmark feature- triple the size of our last lab.

Our lab has always been at the heart of our work, driving creative thinking and enforcing TAD’s standards for quality. With this expansion, we are positioned to take our capabilities to new heights, offering greater services and resources to our clients and partners.

The Lab is a proving ground where we test and demonstrate the latest technologies and help clients minimize risk before investing in full development.

TAD.labs is our manufacturer-agnostic in-house R&D hub. Centrally located in Midtown Manhattan, the space is dedicated to solving technology design challenges in creative ways. The Lab encompasses 8,000 square feet and is equipped to support an expansive array of possibilities. 

Applications

Comparisons

 
Compare products in a neutral setting and control for variables unique to your use case.

Mockups


Conduct POCs or build prototypes to ensure the design meets your requirements.

Events


Host events with breakout spaces, immersive content, and catering.

Options

Bolstered by our close industry connections, TAD’s Lab combines the elements of a blackbox theater, production studio, and development workshop.

The open lab is a large, divisible, and flexible space. It has three bays which can be utilized separately or combined.

The medium conference room is a test chamber that is suitable for demo and testing requiring acoustical separation (or secrecy).

The digital canvases are an LED portal, blended-projection surface, and multi-screen collaboration system which can be addressed independently or together and linked to color-changing lighting for impactful takeover moments.

Features

Bolstered by our close industry connections, TAD’s Lab combines the elements of a blackbox theater, production studio, and development workshop.

Support

Whether it’s a dynamic half-day event or a multi-week prototype, our versatile lab spaces offer flexible arrangements tailored to your needs. The spaces are fully supported by an events coordinator, communications team, and IT department. In addition to the Lab rental, TAD can provide the following services to maximize your effectiveness:

Project Management • Engineering/Integration • Design/Construction • Content Creation

Download the one page brief here.

If you are interested in scheduling a visit this summer, or have an idea on how to collaborate, reach out to us at [email protected].