Celebrating an iconic brand and building

Throughout NBC’s headquarters at the famed 30 Rockefeller Plaza building, TAD designed a suite of digital experiences that are architecturally unified, technically savvy, and easy to maintain.


New York


1,300,000 ft²


Gabellini Sheppard Associates

TAD Domain


In NBC’s lobbies, reception areas, and lounges, TAD respectfully knit digital screens within the stunning Art Deco interior. In the on-air newsroom, we designed workspaces, media backdrops, and command centers that could meet the demands of a fast-paced news cycle. Through a content management system, NBC can quickly update the screens to show media tailored to each visitor group.