New York Stock Exchange

Enhancing a two-hundred-year-old institution

TAD translated NYSE’s monumental legacy into an impactful digital experience. We designed a comprehensive digital strategy to honor the NYSE’s past, present, and future.

Location

New York

Scope

160,000 ft²

Architect

STUDIOS 

TAD Domain

Studio

TAD went to extra lengths to harmoniously blend AV into the neoclassical architecture of their historic Wall Street location. We worked from the backofhouse conference rooms to the very front—most notably to the LED screen behind the opening bell balcony. To accommodate the long-term future of the space, we integrated a content management system that could keep up with the market’s pace.