TAD went to extra lengths to harmoniously blend AV into the neoclassical architecture of their historic Wall Street location. We worked from the back–of–house conference rooms to the very front—most notably to the LED screen behind the opening bell balcony. To accommodate the long-term future of the space, we integrated a content management system that could keep up with the market’s pace.
Enhancing a two-hundred-year-old institution
TAD translated NYSE’s monumental legacy into an impactful digital experience. We designed a comprehensive digital strategy to honor the NYSE’s past, present, and future.
Location
New York
Scope
160,000 ft²
Architect
STUDIOS
TAD Domain
Studio