Confidential Financial Firm

AV standards paired with custom endpoints contribute to over one million square feet of high-end office space

The TAD team implemented videoconferencing standards for approximately 200 conference rooms with over 5,000 seats, spanning 1,000,000 RSF across 20 floors within this client’s reimagined Columbus Circle headquarters.


New York


1,000,000 ft²



TAD Domain


Beyond the various standard conference, meeting, and huddle style rooms, TAD designed multiple custom endpoints that contribute to the high-end finishes seen throughout the client’s space.

Upon entry to the office, one is greeted by the welcome desk which features a custom LED video wall resting behind a perforated metal overlay. The overlay has individual letters cut into it’s surface, spelling out cities where alternate office locations reside. The letters can be illuminated with different rhythms to reveal a specific message or pattern. Between the metal exterior and the LED sits a layered grid that prevents the illumination from bleeding from one letter space to the next.  Our Systems Engineer, Tim Plain, created specifications and functional narratives, working closely with the project integrator who supplied the software, to get the LED wall yielding a crisp performance.

One of the two large, multipurpose rooms features three 21:9 video walls. We worked closely with the architect and fabricator to come up with a design for the custom mounts, which were necessary to allow for clear LED viewing, given they are mounted in front of windows .  We opted to leave the area underneath the mount open and put the speakers in the ceiling behind the grill, allowing the screens to be securely anchored while leaving a light and delicate appearance.  

Additional digital endpoints include over 150 digital signage locations, one fixed and one mobile  broadcast studio, a training lab with a custom video wall, a security operations center, and 20 channel IPTV distribution with internal signage and building-wide broadcasting.