National Basketball Association

Championing dynamic digital architecture

TAD creates engaging media content that fully embodies the NBA brand at its headquarters and flagship store. The digital experiences we designed make NBA’s corporate and retail spaces as thrilling as a game.


New York


200,000 ft²



TAD Domain


TAD began by identifying opportunities for digital branding throughout the locations. We conceptualized, designed, and produced visual media and motion graphics, including live broadcasts and social media content.  Shown on screens as wide as 600 ft, this content immerses the visitor in the NBA’s energetic brand. A content management system enables the NBA to dynamically update the experience according to the teams visiting the headquarters or making headlines that day.