A Showcase Worthy of Nuance Communications’ Elite Solutions and Discerning Client Base

When Nuance set out to build a Customer eXperience Center (CXC) to showcase its transformative conversational AI and ambient intelligence, TAD was engaged to add an elegant audio-visual layer to a technology platform designed to be innovative, effortless, and user-focused. We worked in partnership with Interior Architects (IA) and Nuance subject matter experts to map the complete customer journey, ensuring that each touchpoint—from meetings to virtual and in-person demonstrations—allows customers to experience the scope and power of Nuance solutions.


Burlington, MA


12,000 ft²



TAD Domain


Our first challenge was to understand the sophistication of the company’s technology suite and the goals the CXC needed to facilitate, with emphasis on two of Nuance’s business lines: omni-channel enterprise customer engagement solutions and healthcare. The AV system needed to match the dynamism of the featured solutions, accommodating immersive experiences like live demos and customer briefings while catering to audiences both on-site and remote.

Nuance Chief Revenue Officer Robert Dahdah described the outcome of this collaboration as “an in-depth and immersive experience that showcases the technology that has made Nuance the global artificial intelligence powerhouse we are today.” The CXC supports an evolving array of cross-purpose, multi-media experiences, delivering an adaptive soundscape and bespoke video components like a floor-to-ceiling LED screen that helps presenters bring the Nuance story to vivid, captivating life.