TAD went to extra lengths to harmoniously blend AV into the neoclassical architecture of their historic Wall Street location. We worked from the back-of-house conference rooms to the very front—most notably to the LED
TAD began by leading workshops and interviews to gain a first-hand understanding of the users and systems. We interpreted this data into tailored tactics, including distributed office networks, cloud-based video infrastructures, and equipment integrations with remote
TAD’s Digital Experience Design crafted multiple digital touchpoints including the industry’s largest touchscreen table. Another crowning achievement is the “stock ticker of the future”, an unprecedented wraparound LED screen that curves 90° in
In NBC’s lobbies, reception areas, and lounges, TAD respectfully knit digital screens within the stunning Art Deco interior. In the on-air newsroom, we designed workspaces,
TAD began by identifying opportunities for digital branding throughout the locations. We conceptualized, designed, and produced visual media and motion graphics, including live broadcasts and
